Coppertone Girl (1953)

Hi Doug–

Do you know what Toledo‘s UV index is today, or what the number actually means? Your viewers might be interested to learn how the UV index is calculated and how to protect themselves from sun damage.

 The UV index is calculated each day by computers at the Environmental Protection Agency to figure out—for each ZIP code in the nation—the likelihood of sun damage, taking into account a number of variables like the sun’s position in the sky and regional cloud cover. The figure represents the risk when the sun is at its peak position on any given day.  Coppertone’s website offers a user-friendly source for finding out what the UV index in your neighborhood is: Click Here

 Here is a helpful chart from to help decipher the UV index scale, which runs from 1 to 11 (and sometimes higher than 11):  

 While it is important to wear sunscreen daily, a higher UV index means everyone should take extra precaution to help prevent sunburn and other types of skin damage that can result from UV exposure. These suggestions from Dr. Tom Meyer, PhD, fellow in suncare research and development at the Coppertone Solar Research Center can help your readers/viewers and their families stay sun-safe this summer—and all year round:

 1.  Cover up and Seek Shade. When the UV index is 3 or higher, the National Foundation for Cancer Research stresses that it’s even more important to use an SPF of at least 15, sunglasses, and a wide-brimmed hat, as well as UV protective clothing. A UV index over 8 indicates high risk—it’s best to stay out of the sun between the peak hours of 10 a.m. and 4 p.m.

 2.  Pack a sunscreen appropriate for young children. When relaxing with your family outdoors, be sure to bring along a tear-free product like Coppertone® Water BABIES® Pure and Simple, which contains no oils, fragrances, or dyes. Also choose a product that stands up to the “active kid test”—make sure it’s waterproof and offers both UVA and UVB protection, since both types of rays can cause damage.

 3. Be aqua aware. Summertime and water fun go hand in hand, but it’s important for parents to remember that the sun’s rays can bounce off water, making the risk of sunburn while swimming—especially when the UV index is moderate or above—especially high. Even though a sunscreen may be labeled waterproof or water resistant, make sure to reapply after swimming, sweating, or toweling off.

 4. Keep kids hydrated. Drinking more water when spending time in the sun helps to keep the body and skin hydrated. No matter what the UV index, tossing a water bottle into your kids’ beach bags or backpacks is a good idea for parents.

 If you are interested in speaking to Dr. Meyer or learning more about Coppertone products, please contact me at achesney@psbpr.com or 212-752-8338.

 Best,
Anne Chesney for Coppertone