Two-way communication
I’ve been involved in two stories this week that have had a major viewer impact.
The first, the train derailment in Wauseon, was a story where viewers depended on us for information on their safety — and seeing this comment when I returned to the station made me feel like we accomplished that:
“Thank you fox news! You are the only news station that bothered to cover more than 10 seconds of this news event. The information you provided was very important to the residents of Wauseon.”
We were first on the air with the story — live at the scene — gave the important information, and didn’t beat it into the ground. When we had new information, we went back on the air. Otherwise, we were posting new information on foxtoledo.com.
But I’m not taking the credit — the teamwork of Craig Picklesimer, the photographer/live truck operator who safetly set up everything in a matter of minutes, producer Brian Krupp who tore apart his show so we could do multiple updates, web producer Tim Andrassy who took my frantic, quick phone calls with updates every few minutes, and the rest of the team back at the studio allowed us to cover this event as breaking news should be covered.
Then, Saturday night, as we learned more about three missing boys in Lenawee County, we had a discussion: if we ran the photos before each commercial, would it be perceived as we intended or as sensationalism?
This comment on foxtoledo.com confirmed our decision was understood:
“I live in Morenci, and I for one would like to commend FOX Toledo for your coverage. You have had the most, and the most up to date info. I’m watching the 10 o’clock newscast, and have seen the boys photos 3 times. That shows that you have a heart. Thank you.”
So we’re doing the same thing on FOX Toledo News @ 10 tonight.
It’s been long said that television’s a one-way medium — we talk to you and, unless you take the time to find our phone number, you don’t talk to us (and, let me tell you, the majority of people that seem to take the time are those who want to curse at us about programming decisions).
The internet should have changed that immediately — but it seems like it’s taking a bit longer. We’re still getting used to reading comments and using them in our decision-making and, like most things online, much of the comments are negative.
With that in mind, having the chance to read supportive comments from viewers who feel we’re doing news the way it should be done? It’s quite the feeling.



